The Apprentice (Irish TV series)

The Apprentice is an Irish reality television series, in which a group of aspiring young businessmen and women compete for the chance to win a job as "apprentice" to business magnate Bill Cullen.

The first series of the show aired on TV3 on 22 September 2008, and finished on 8 December 2008, with Brenda Shanahan as the winner. Shanahan worked at Cullen's company, Renault Ireland, on a 12-month contract worth €100,000.^[1] Steve Rayner, a Business Development Manager, won the second series in 2009. That series also featured Breffny Morgan. In 2010 Michelle Massey won the job. In 2011 Eugene Heary won.^[2]

The Apprentice is modelled on the American series of the same name, which stars entrepreneur Donald Trump, as well as the British series starring magnate Alan Sugar.^[3]

Bill Cullen's assistants in the Irish version of The Apprentice are his partner, and former model, Jackie Lavin and PR "guru", Brian Purcell.^[4]

Celebrity version

Due to the success and growth of the series in 2009 it was announced that a Celebrity version of the show was being sought by the producers and TV3. The producers began the task of finding a main sponsor for the show, celebrities to take part and finally smaller sponsors of each individual task. The producers were able to find a main sponsor for the launch of the spring show and would have started production in January or February 2010, however they were unable to find sponsors of each individual task. The producers also ran into trouble finding different personalities for the show and for them to give up a month of their lives for the show. The production of the celebrity version of the show was postponed until the third series finished production in August 2010.^[5]

2011 series

The Apprentice Series 4 began airing on 3 October 2011. The Apprentice: You're Fired presented by Anton Savage also returned.

Candidates

The fourth series consists of sixteen candidates in total again this year. In the three previous series, the candidates were inititally separated into two teams based on gender. This year however, Bill split the teams into 'youth' and 'experience'. Four male and four female candidates made up the teams.

The candidates are:

* as of the date of the programme

Weekly Results

     The contestant was hired and won the apprentice

     The contestant won as project manager on his/her team

     The contestant lost as project manager on his/her team

     The contestant lost as sub-p.m. on his/her team

     The contestant was on the winning team

     The contestant was on the losing team

     The contestant was brought to the final boardroom

     The contestant was fired

     The contestant lost as project manager and was fired

     The contestant resigned and left the apprentice

Challenges

Week 1

• Team reshuffle: None
• Project managers: Maurice (Zest) and Aisling (Spirit)
• Task: To create and name 2 healthy sandwiches from the Spar deli menu and select 2 flavours from the Vit Hit drinks to compliment you diet meal and the team that achieves the most sales wins.
• Result: Zest won the task, as they made the most sales. They made a profit of €266, compared to Team Spirit who made a profit of only €19.
• Winner: Zest
• Brought into the boardroom: Aisling, Christopher and Conor.
• Who was fired: Aisling, for weak management and for allowing "chaos to take over".^[6]

Week 2

• Team reshuffle: None
• Project managers: Joanne (Zest) and Christopher (Spirit)
• Task: To produce a cd and design the newspaper ad campaign, the sleeve and poster. 100,000 copies of the winning CD will be given away free with the Irish Daily Mail. Each team had to pick 10 new Irish music acts to feature on the CD. The team whose CD impresses the panel of judges the most wins.
• Result: The judges were most impressed with Zest's CD and they won for the second week in a row.
• Winner: Zest
• Brought into the boardroom: Christopher, Louise and Yinka
• Who was fired: Yinka, for making poor decisions that adversely affected Spirit's project, and for "overseeing a disaster" in her team's position despite having management experience.^[7]

Week 3

• Team reshuffle: Eugene and Joanne moved to Spirit, Conor moved to Zest
• Project managers: Bill appointed: Eoin (Zest) and Louise (Spirit)
• Task: To create an app. for Uni Slim.
• Result: UniSlim found Team Spirit's app to be more suitable. And chose them as this week's winners.
• Winner: Spirit
• Brought into the boardroom: Sandra (deputy PM), Ruth, Claire
• Who was fired: Ruth, for lacking assertiveness within her team that could have changed the task's outcome, and only showing it at the most inappropriate moment: during the team's pitch itself. Bill also emphasised disappointment in the assertive issue as a result of Ruth's work background requiring those character traits.^[8]

Week 4

• Team reshuffle: Louise, Eugene and Peter move to Zest, Maurice and Claire move to Spirit.
• Project managers: Noel (Zest) Claire (Spirit)
• Task: To demonstrate and design "A Show Your Business Event" for Bank of Ireland. To source local producers and their products and set up the event in Wexford and Galway.
• Result: Bank of Ireland was most impressed with Zest. They said there was "no comparison" between the two events. Zest made a profit of over €600.
• Winner: Zest
• Brought into the boardroom: Claire, Christopher, Susanne
• Who was fired: Claire, for limiting the scope of her team's project, and therefore its chances of success, as a result of a desire to adhere to her self-admitted "nobler motives". It is worth mentioning that before the final boardroom scene, Claire had struggled to pick two people, saying she would go back in on her own. In addition, after Claire was fired, Bill said he "wasn't done yet" and strongly implied that a double firing would take place: but eventually allowed Christopher and Susanne to return to the house.^[9]

Week 5

• Team reshuffle: None
• Project managers: Bill appointed: Conor (Zest) Brian (Spirit)
• Task: To create an original advertising concept encouraging customers to make their homes more energy efficient with the help of B&Q. And to present the concept as a billboard, which must contain a slogan or tagline relevant to energy saving with B&Q.
• Result: Spirit won the task. Though their billboard was "simple", B&Q thought Zest's was too complicated and too old-fashioned.
• Winner: Spirit
• Brought into the boardroom: Conor, Eugene and Louise
• Who was fired: Louise, for not showing the fighting spirit she brought to the boardroom scenarios within the tasks themselves, and for being on the losing team in the majority of the tasks involving marketing, despite her background.^[10]

Week 6

• Team reshuffle: Susanne and Joanne move to Zest, Noel and Sandra to move Spirit
• Project managers: Eugene (Zest) Sandra (Spirit)
• Task: To relaunch the Cadbury Dairymilk variant Caramello. To create a new packaging design for the Caramello wrapper and to develop a new print ad campaign to support the relaunch of the product.
• Result: Spirit won the task. This task was based on sales. Ultimately, the team with the most sales won. Zest sold €716 worth of bars and did not make any sales in the pre-arranged meetings set by Bill. Spirit sold €16,517 before the meetings and their total profit was over €53,000! ("A boardroom record", acclaimed Bill Cullen).
• Winner: Spirit
• Brought into the boardroom: Eugene, Conor and Peter
• Who was fired: Peter, for showing lack of attention to detail and making a tiny yet critical error that Bill believed lead to the failure of the task.^[11]

Week 7

• Team reshuffle: None
• Project managers: This week Bill gave the teams one minute to decide their project managers. They chose Joanne (Zest) Maurice (Spirit).
• Task: To develop a Guerrilla marketing campaign to communicate Eircom's eMobile's unlimited offering. To present the campaign in the form of a video that has the potential to go viral.
• Result: eMobile felt that Spirit completely understood the brief and therefore were this week's winners.
• Winner: Spirit
• Brought into the boardroom: Joanne, Conor, Susanne
• Who was fired: Susanne, for her inconsistency at showing assertiveness and strength in tasks, and for continually failing to deliver in tasks relevant to her work background.^[12]

Week 8

• Team reshuffle: Conor and Joanne move to Spirit; Sandra, Chris and Brian to move to Zest
• Project managers: Sandra (Zest) and Noel (Spirit).
• Task: To create an event which engages the local community which recreates the magic unique to our local pub and which inspires consumers to raise Guinness together.
• Result: Guinness felt that there was a 'Wow' factor standing outside the pub in Co.Cork, but although their idea needed work Guinness will sell up the 'legend' concept, so Spirit were declared the winners.
• Winner: Spirit
• Brought into the boardroom: Sandra, Brian, Chris
• Who was fired: Brian, as Bill felt that he was a coaster.^[13]

Week 9

• Team reshuffle: Maurice and Noel moved to Zest; Eugene moved to Spirit
• Project managers: Joanne (Spirit) and Chris (Zest)
• Task: To create a back-of-box Kelloggs' Cornflakes fundraising campaign in aid of the National Children's Cancer Ward (St. John's Ward, Our Lady's Children's Hospital Crumlin), along with a radio advertisement to enhance funding for social facilities targeted toward adolescent inpatients at the hospital
• Result: Although the Board of Directors at Crumlin Children's Hospital deemed Spirit's radio advert "disturbing" and unnecessary, Spirit's "Walk a Mile in My Shoes" campaign concept appealed to them greatly. On the other hand, Zest's radio advert proved acceptable and quite favourable by the BOD; however, their back-of-box campaign design was considered too cluttered and more child-friendly than adolescent-appealing. The BOD also didn't quite empathise with Zest's "Starsearch" concept, and so the latter team were deemed this week's losers.
• Winner: Spirit
• Brought into the boardroom: Chris, Noel, Maurice
• Who was fired: Chris, primarily for being so-called "bedazzled" by Sandra during the entire task and failing to recognise her apparent faults throughout^[14]

*Episode dedicated to the memory of Hannah Bryan (1996-2011, former inpatient of Our Lady's Children's Hospital Crumlin) who appeared briefly in the programme.

Week 10

• Team reshuffle: None
• Project managers: Eugene (Spirit) and Maurice (Zest)
• Task: To create a 30-second advertisement in order to communicate the benefits of ordering takeaway food online. It was also important that the advertisement was edgy, fun and contemporary but most importantly was that the team's personalities show throughout the advertisement
• Result: While both advertisements were disappointing, Zest's was memorable for all the wrong reasons and Spirit tried to cram too much into theirs. However, Spirit were declared this week's winners by the skin of their teeth.
• Winner: Spirit
• Brought into the boardroom: Maurice, Sandra and Noel
• Who was fired: Sandra. Although she had good oration skills, Bill felt that she hadn't shone in other areas.^[15]

Week 11: Semi-Final

• Team reshuffle: Conor moved to Zest and Noel moved to Spirit
• Project managers: Conor (Zest) and Eugene (Spirit)
• Task: The first part of the task was to sell Renault vehicles to Corporate Ireland. They had to choose three vehicles from the Renault range and convince the fleet buyers that Renault is their #1 choice for 2012. They also had to hold sales meetings with two of the leading higher drive companies and they had to host a corporate event at one of their dealerships. The second part of their challenge was to select a number of used cars, to market them through BeepBeep.ie, which was launched in 2010 by the Society of Irish Motoring Industries, to sell them and to make a profit.
• Result: Spirit made a profit of €3,491,000 from their sales and so were declared this week's winner
• Winner: Spirit
• Brought into the boardroom: Conor and Maurice
• Who was fired: Conor. Even though Bill admired his entrepreneurial qualities and told him that he is and would make a great role model for the youth of Ireland, he saw him as a very raw talent and ready to fight for what he believes in, but decided he wasn't going to go into business with him.^[16]

Week 12: Final

• Team reshuffle: None
• Project managers: None
• Task: The final four candidates had to undergo a series of interviews before presenting their business ideas to a room of potential clients
• Who was brought into the boardroom: All candidates
• Who was fired first: Maurice
• Who was fired second: Joanne
• Who was runner-up: Noel
• Who was hired: Eugene

2010 series

The 2010 series of the show began filming in July. The candidates have been spotted in locations including the Blanchardstown Shopping Centre on 9 July 2010. The Apprentice: You're Fired presented by Anton Savage, returned alongside brand new spin-off, The Apprentice: At Home featuring what has been going on in the house the contestants live together in during the competition offering further insight into their personalities and relationships. The Apprentice 2010 began on 20 September 2010 and continued for 13 weeks in total. The winner of the 2010 series was Michelle Massey.^[17][18]

Candidates

The third series consists of sixteen candidates in total. As with the two previous series, the candidates were inititally separated into two teams based on gender. The women chose the name 'Fusion', while the men chose the name 'Elev8'. In the first task, Bill swapped the project manager of the women's team with that of the men's before commencing the task.

The candidates are:

* as of the date of the programme

Weekly Results

     The contestant was hired and won the apprentice

     The contestant won as project manager on his/her team

     The contestant lost as project manager on his/her team

     The contestant was on the winning team

     The contestant was on the losing team

     The contestant was brought to the final boardroom

     The contestant was fired

     The contestant lost as project manager and was fired

Challenges

Week 1

• Team reshuffle: Ciara moves to Elev8, Cahal moves to Fusion.
• Project managers: Ciara (Elev8) and Cahal (Fusion)
• Task: To sell vouchers for the Carlton hotel in two locations; Dundrum Town Centre (Elev8) and Blanchardstown Centre (Fusion). The team with the highest sales wins.
• Result: Elev8 won the task, as they made the most sales.
• Winner: Elev8
• Brought into the boardroom: Cahal, Niamh H. and Tara.
• Who was fired: Cahal, for poor leadership despite having prior experience and being in a leadership position within his job. Similar criticism was lobbied at Niamh H., but Bill ultimately decided to fire Cahal.^[19]

Week 2

• Team reshuffle: None
• Project managers: David (Elev8) and Nagaite (Fusion)
• Task: To devise a one day original healthy eating menu for Unislim and to create a radio ad for Unislim to be aired on Today FM, and also plan a radio ad campaign based on a €10,000 budget.
• Result: Fusion impressed the Unislim and Today FM executives and were named winners of the task.
• Winner: Fusion
• Brought into the boardroom: David, Will and Jamie.
• Who was fired: David, due to being judged to have made the biggest mistakes that lead to the team's failure. Will, however, was warned after the firing to be 'very careful now'.^[20]

Week 3

• Team reshuffle: Kieran, Ciara and Jamie move to Fusion, Sarah, Michelle and Niamh M. move to Elev8.
• Project managers: Panos (Elev8) and Caroline (Fusion)
• Task: To design a billboard campaign for Lucozade Sport lite drink.
• Result: Elev8's billboard ad was chosen by GlaxoSmithKline executives.
• Winner: Elev8
• Brought into the boardroom: Caroline, Ciara and Niamh H.
• Who was fired: Niamh H., due to continually underperforming in tasks, with Bill saying to Niamh: "you're working way below your par".^[21]

Week 4

• Team reshuffle: None
• Project managers: Dave (Elev8) and Kieran (Fusion)
• Task: To sell DIY power tools.
• Result: Elev8 made more money on sales.
• Winner: Elev8
• Brought into the boardroom: Kieran, Ciara and Tara.
• Who was fired: Kieran, for being a poor team leader and for engaging in false advertising. After the firing, Tara was given a strong warning by Bill, saying "don't ever try to bullsh*t me".^[22]

Week 5

• Team reshuffle: Tara and Nagaite move to Elev8, Barry, Niamh M. and Will move to Fusion.
• Project managers: Tara (Elev8) and Barry (Fusion)
• Task: To create a bus shelter campaign advising the public to recycle electrical goods.
• Result: Elev8 was judged to have had the better campaign.
• Winner: Elev8
• Brought into the boardroom: Barry, Ciara and Caroline.
• Who was fired: Caroline, for allowing her inexperience to shine through despite her acknowledged social skills.^[23]

Week 6

• Team reshuffle: None
• Project managers: Sarah (Elev8) and Jamie (Fusion)
• Task: To design and create a calendar for the Ford Fiesta.
• Result: Fusion's calendar impressed the Ford executives more, despite missing the month of December.
• Winner: Fusion
• Brought into the boardroom: Sarah, Dave and Nagaite.
• Who was fired: Sarah, for being the project manager on an ultimately unsatisfactory creative project; despite Bill claiming Dave's performance on the task was very poor.^[24]

Week 7

• Team reshuffle: Michelle and Dave move to Fusion, Will and Jamie move to Elev8.
• Project managers: Michelle (Fusion) and Will (Elev8)
• Task: To create a Cadbury spots v. stripes games event in a local community.
• Result: Fusion's event was judged the winner by Cadbury executives.
• Winner: Fusion
• Brought into the boardroom: Will, Panos and Nagaite.
• Who was fired: Nagaite, for her indecisiveness in the boardroom and ultimately failing to 'fill the boxes' that Bill required in his Apprentice.^[25]

Week 8

• Team reshuffle: None
• Project managers: Niamh M. (Fusion) and Tara (Elev8)
• Task: To create a viral marketing campaign for Appelby jewellers.
• Result: Fusion's viral was voted by Appelby staff to be the winner.
• Winner: Fusion
• Brought into the boardroom: Tara, Jamie and Panos.
• Who was fired: Tara, for overly criticising her fellow team members in the boardroom, and for lacking maturity and experience.^[26]

Week 9

• Team reshuffle: Panos and Jamie move to Fusion, Barry, Niamh M. and Dave move to Elev8.
• Project managers: Michelle (Fusion) and Barry (Elev8)
• Task: To source an Irish product and create a marketing campaign for the product for Spar Ireland.
• Result: Fusion's product and campaign was judged the winner by Spar executives.
• Winner: Fusion
• Brought into the boardroom: Barry, Dave and Will.
• Who was fired: Dave, for failing to live up to the credentials in his CV and for not convincing Bill he could bring more 'to the table' compared to the other two candidates.^[27]

Week 10

• Team reshuffle: Panos moves to Elev8.
• Project managers: Ciara (Fusion) and Panos (Elev8)
• Task: To create a 30 second cinema advert for a coffee machine.
• Result: Elev8's advert was judged the winner.
• Winner: Elev8
• Brought into the boardroom: Ciara, Jamie and Michelle.
• Who was fired first: Ciara, for 'rubbing people up the wrong way' on the task, failing to improve her skills within a team, and for being in the final boardroom too many times.^[28]
• Who was fired second: Jamie, for maintaining his lack of positivity and dismissive nature throughout the tasks. Bill was also indicating he was considering firing Michelle as well, but allowed her to remain in the reality television game show.^[28]

Week 11

• Team reshuffle: Barry moves to Fusion.
• Project managers: Niamh (Elev8) and Barry (Fusion)
• Task: To create a website concept for Carry Out Off Licences mainly targeting a female audience and to give a wine tasting presentation on their concepts.
• Result: Elev8 won the task, as they made a clear presentation and targeted the audience given in the briefing.
• Winner: Elev8
• Brought into the boardroom: Barry and Michelle.
• Who was fired: Barry, for lacking focus on the task and unimpressing Bill with his comments in the final boardroom.^[29]

Week 12: Semi Final

• Team reshuffle: No teams
• Project managers: None
• Task: Final four candidates were interviewed by Bill Cullen's experts: David Bloch (MD at Brightwater Recruitment), Mairead Fleming (Brightwater Recruitment), Gavin Duffy and a well known psychiatrist.
• Brought into the boardroom: All candidates
• Who was fired first: Will, for delivering an unprofessional CV, and lacking a little too much in experience; despite his strong selling abilities.^[30]
• Who was fired second: Panos, for failing to compensate for his promising CV through lack of energy and plateauing performances over the tasks.^[30]

2009 series

After the success of the first series, TV3 announced that the show would return for another series. The second series started broadcasting on Monday, 21 September 2009. In addition to the main show, an official after show called The Apprentice: You're Fired! started this series. The winner of the 2009 series was Steve Rayner.^[31]

Candidates

There were fourteen candidates taking part in the second series and initially they were separated into two teams based on gender, Bill later switches around the personnel on these teams. The women chose the name Platinum, while the men chose the name Cúchulainn.

The candidates are:

* as of the date of the programme

Challenges

Week 1

• Project managers: Ruth (Platinum) and Craig (Cúchulainn)
• Task: To sell HB Icecream in Dublin city centre. The team that makes the most profit wins.
• Result: Team Platinum won the task, as they make the most profit.
• Winner: Platinum
• Brought into the boardroom: Craig, Breffny, Donal.
• Who was fired: Craig

Week 2

• Project managers: Lucinda (Platinum) and Stephen (Cúchulainn)
• Task: To create an advert for the newly released Samsung Jet mobile phone.
• Result: Team Platinum won the task, as Bill Cullen selected.
• Winner: Platinum
• Brought into the boardroom: Breffny, Donal, Stephen.
• Who was fired: Donal

Week 3

• Team reshuffle: Maria, Lucinda, and Sam move to Cuchulainn. Setanta and Brendan move to Platinum.
• Project managers: Breffny (Cúchulainn) and Setanta (Platinum)
• Task: To develop and Pitch a media campaign for software company, The Big Red Book.
• Result: Team Cúchulainn won the task, as officials from 'The Big Red Book' decided the winner.
• Winner: Cúchulainn
• Brought into the boardroom: Geraldine, Ruth, Setanta.
• Who was fired: Setanta

Week 4

• Team reshuffle: Geraldine moves to Cuchalinn. Stephen moves to Platinum.
• Project managers: Geraldine (Cúchulainn) and Jennifer (Platinum)
• Task: To take a run-down rental property of current equal rental value and transform them using products bought from B&Q. Both teams were given €2,500 to spend.
• Winner: Cúchulainn
• Brought into the boardroom: Jennifer, Brendan, Aoiffe.
• Who was fired: Jennifer

Week 5

• Team reshuffle: Lucinda moves to Platinum.
• Project managers: Maria (Cúchulainn) and Aoife (Platinum)
• Task: To create an advertisement to promote Meteor Broadband To Go in order to raise awareness and to drive sales of the product.
• Winner: Platinum
• Brought into the boardroom: Maria, Steve, Sam.
• Who was fired: Maria

Week 6

• Team reshuffle: Ruth, Brendan, and Aoiffe move to Cuchulainn. Steve and Sam move to Platinum.
• Project managers: Brendan (Cúchulainn) and Steve (Platinum)
• Task: To create a unique Christmas themed product and the winning product will be onsale in over 470 Spar supermarket stores and all profits will go to the charity Turning The Tide Of Suicide.
• Winner: Platinum
• Brought into the boardroom: Brendan, Breffny, Aoiffe.
• Who was fired: Brendan

Week 7

• Project managers: Sam (Platinum) and Breffny (Cúchulainn) (named by Bill)
• Task: To create a new Cadbury's chocolate bar with an Irish twist.
• Result: Team Cúchulainn won the task, as Bill Cullen selected.
• Winner: Cúchulainn
• Brought into the boardroom: Sam, Stephen and Steve.
• Who was fired: Sam

Week 8

• Project managers: Steve (Platinum) and Aoiffe (Cúchulainn)
• Task: To create a device to measure alcohol units.
• Winner: Platinum
• Brought into the boardroom: Aoiffe, Geraldine and Ruth.
• Who was fired: Ruth

Week 9

• Project managers: Stephen (Platinum) and Geraldine (Cúchulainn)
• Task: To sell nasal strips to pharmacies and gyms.
• Winner: Platinum
• Brought into the boardroom: Aoiffe, Geraldine and Breffny.
• Who was fired: Breffny

Week 10

• Team reshuffle: Geraldine moves to Platinum. Steve moves to Cuchulainn.
• Project managers: Steve (Platinum) and Lucinda (Cúchulainn)
• Task: To promote and present an expo on Microsoft Office Live.
• Winner: Cúchulainn
• Brought into the boardroom: Aoiffe and Steve
• Who was fired: Aoiffe

Week 11

• Team reshuffle: Lucinda moves to Cuchulainn.
• Project managers: Stephen (Platinum) and Lucinda (Cúchulainn)
• Task: To make a 30 second radio advertisement and a 2 page magazine advertisement for Appelbee Jewelry.
• Result: Team Platinum chosen by client.
• Winner: Platinum
• Brought into the boardroom: Lucinda and Steve
• Who was fired: Lucinda

Week 12: Semi Final

• Project managers: As this is a job interview, there are no project managers.
• Task: To face tough job interviews by Bill's experts.
• Result: Bill felt that Geraldine still had to learn, so she was fired.
• Who was fired: Geraldine

Week 13: The Final

• Project managers: Steve and Stephen
• Task: Ford Fiesta Launch
• Recruits: Maria, Sam, Breffny, Aoiffe, Brendan, Lucinda, Geraldine and Setanta were brought back to help Stephen and Steve. Stephen chose Aoiffe, Sam, Breffny, and Setanta. Steve chose Lucinda, Geraldine, Brendan, and Maria.
• Result: Bill surmises that sales are the lifeblood of every business, and this more than anything else convinces him to hire Steve as his Apprentice.
• Who was fired: Stephen
• Who was hired: Steve

     The contestant was hired and won the apprentice

     The contestant won as project manager on his/her team

     The contestant lost as project manager on his/her team

     The contestant was on the winning team

     The contestant was on the losing team

     The contestant was brought to the final boardroom

     The contestant was fired

     The contestant lost as project manager and was fired

2008 series

Candidates

There were fourteen candidates taking part in the series and initially they were separated into two teams based on gender. The women chose the name Phoenix, while the men chose the name Dynamo.

The candidates are:

* as of the date of the programme

Challenges

Week 1

• Project managers: Joanna (Phoenix) and Mark (Dynamo)
• Task: To sell fresh fruit on Moore Street in Dublin city centre. The team that makes the most profit wins.
• Result: Both teams were given €350 to start with. Team Phoenix won the task by a margin of €15.
• Winner: Phoenix
• Brought into the boardroom: David, Mark, and Ronan.
• Who was fired: David

Week 2

• Project managers: Orla Power (Phoenix) and Ronan (Dynamo)
• Task: To organise the launch party of a new computer game. The team that impresses Electronic Arts most wins.
• Result: Phoenix impressed the EA executives and were named winners of the task.
• Winner: Phoenix
• Brought into the boardroom: Derek, Mark, and Ronan.
• Who was fired: Derek

Week 3

• Project managers: Avril (Phoenix) and Shane (Dynamo)
• Task: To organise a 30th birthday party for Supermacs. The team who most improved profits were the winners.
• Result: Dynamo most improved profits.
• Winner: Dynamo
• Brought into the boardroom: Avril, Stuart, and Ronan.
• Who was fired: Ronan

Week 4

• Project managers: Orla McAdam (Phoenix) and Brenda (Dynamo)
• Task: Design a "Personal Loan Card" for Blue Cube Loans, and sell the concept of the Card to three retailers. The team who most impresses the three retailers wins.
• Result: Dynamo chosen by all three retailers.
• Winner: Dynamo
• Brought into the boardroom: Avril, Joanna and Orla McAdam.
• Who was fired: Avril D

Week 5

• Project managers: Stuart (Phoenix) and Paddy (Dynamo)
• Task: Shoot and edit a 45 second TV commercial for "The Elysian" development in Cork City. The team who most impresses Michael O'Flynn (Chairman and Managing Director of said development) wins.
• Result: Dynamo chosen by Michael O'Flynn.
• Winner: Dynamo
• Brought into the boardroom: Orla McAdam, Shane, and Stuart.
• Who was fired: Orla McAdam
• Notes: Shane was called back to the boardroom by Stuart. However, Bill recognised Shane's efforts to stand up for Stuart during the presentation earlier in the day, and instantly sent him back to the house, thus rendering him safe.

Week 6

• Project managers: Sarah (Phoenix) and Nicky (Dynamo)
• Task: Presentation launch of the new 2009 Renault range, and to secure as many sales of used and new cars as possible.
• Result: Both teams had "solid presentations", but Phoenix sold more cars.
• Winner: Phoenix
• Brought into the boardroom: Joanna, Mark, and Nicky.
• Who was fired: Mark

Week 7

• Project managers: Shane (Phoenix) and Joanna (Dynamo)
• Task: Organize a WEEE collection day. The team with the most recycled appliances wins
• Result: Phoenix were declared winners. Joanna was challenged with (and admitted) cheating - by emailing friends and neighbours and arranging for them to bring items from a nearby recycling centre.
• Winner: Phoenix
• Brought into the boardroom: Joanna, Nicky, and Orla Power.
• Who was fired: Joanna

Week 8

• Project managers: Orla (Dynamo) and Brenda (Phoenix)
• Task: Develop a new brand for "Travel Value Shopping" outlets of Dublin Airport Authority.
• Result: Phoenix adjudged to have won (Dynamo's selected brand name is already a registered company name).
• Winner: Phoenix
• Brought into the boardroom: Paddy, Nicky, and Orla Power
• Who was fired: Paddy

Week 9

• Project managers: Nicky (Dynamo) and Sarah (Phoenix)
• Task: Sell Garmin products across Dublin to make the most profits
• Result: Team Dynamo had the most profits
• Winner: Dynamo
• Brought into the boardroom: Shane, Sarah, and Orla Power.
• Who was fired: Sarah

Week 10

• Project managers: Stuart (Dynamo) and Orla (Phoenix)
• Task: Create a new marketing campaign for Appleby Jewellers, in order to attract customers for the Christmas period.
• Result: Joe Appleby and Eileen Gould of Appleby favoured Dynamo's photo album idea over Phoenix's Christmas tree decoration.
• Winner: Dynamo
• Brought into the boardroom: Orla Power and Shane
• Who was fired: Shane

Week 11: Semi Final

• Semi-Finalists: Brenda, Nicky, Orla, Stuart
• Task: The four remaining candidates undergo a sequence of intense interviews by three of Bill Cullen's business colleagues.
• Result: Brenda and Nicky through to the final.
• Who was fired: Orla
• Quit: Stuart
• Notes: Along with the mandatory firing, Bill felt that he wanted two finalists only, and Stuart was meant to be fired as well.

Week 12: The Final

• Finalists: Brenda, Nicky
• Task: Raise money for an assigned charity, at a Charity Gala Dinner. Both finalists enlist the help of three of the previously fired candidates.
• Teams: Brenda chose Shane and the two Orlas; Nicky chose Mark, Paddy and Sarah.
• Result: There was very little in the difference of amounts raised for their charities with Brenda slightly ahead of Nicky in the end. Although Bill questioned Brenda's team management skills noting that some of her energy had dwindled in the final task - he felt compelled to hire her because of her constant performance throughout the series. Bill gave Nicky credit for being a great contestant and said that he had no doubt that she would be picked up by a company.
• Who was hired: Brenda. Although Bill was impressed with both candidates, he wanted someone who would be able to 'hit the ground running'.

     The contestant was hired and won the apprentice

     The contestant won as project manager on his/her team

     The contestant lost as project manager on his/her team

     The contestant was on the winning team

     The contestant was on the losing team

     The contestant was brought to the final boardroom

     The contestant quit the competition

     The contestant was fired

     The contestant lost as project manager and was fired

References

External links

• The Apprentice at TV3